Surprisingly, It's Not About Owning Assets…

What you want is: control over the assets!

When you control the assets, you can leverage them to your greatest benefit without worrying about the risk of loss. You don’t need insurance, there’s no risk of being sued, and no one can take them from you. Maybe, just include a disclaimer to protect yourself, you know, like: I may be compensated when you click a link on my website.

(I’m being facetious, you should obviously speak with an attorney and make sure that you’re protecting yourself. Every business venture comes with risk, both known and unforeseen, and you should mitigate those whenever possible)

So how do you put this asset control operation into practice?

Consider companies like Alibaba, AirBNB, Amazon, Angi, eBay, Etsy, Fiverr, GrubHub, Instacart, Taskrabbit, Uber, and Zillow, just to name a few…

They all serve as the middle man, connecting sellers with buyers.

They don’t actually own what they sell!

They provide a service and act as the marketplace.

You can do the same thing…

Simply become a conduit for helping others discover products and services that they can benefit from using in their lives.

Whether you realize it or not, you can BECOME THE ASSET!

Build your brand in such a way, that you get paid for existing. People will want to pay you, for the value that you naturally bring to the table.

At least that’s what I’m doing.

If you want my help in your venture, I recommend: UPGRADING.

Until next time,

~ Kevin